MILAN – A front row seat during the match, getting to meet the players at the end of the game and having access to San Siro’s most exclusive areas, including the changing rooms. This – and much more – is what awaits the winner of the competition ‘Win a day as a star’, something which has been conceived by Driver and Pirelli and which will last until 10 April. By visiting the website linked here and correctly answering questions relating to Inter’s history, passionate Nerazzurri fans throughout the world will be able to enter a draw to win a “Ground Box Experience” for two people when Inter play Juventus. The lucky winner will also be able to take part in the filming of the official video for the competition.
The multilingual web portal dedicated to the initiative has been put together in a simple and logical way. Each fan will get to enjoy a very exciting online gamification experience where the objective is to engage and arouse the curiosity of the user. The latter will have to overcome several obstacles to secure a front row seat for the game of the year.
‘Win a day as a star’ has come about as a result of the great joint work done by the three partners, who will be able to offer this exclusive experience to the person who wins the title of ‘number one fan’ by making available their best assets. “The relationship between Inter and Pirelli is one of the longest-running sponsorships in world football,” emphasised Alberto Zanioli, AD Driver Italia. “Driver has been on the team’s shirt since 2015, and this is something that is really important to us and a source of great satisfaction: it has increased awareness of our brand and underlines the values we have in common. This competition highlights the passion that Inter fans have, and it’s this passion that drives us forward in our work.
The project came about after Driver and Pirelli won the second edition of the ‘Project Activation Contest’ held by FC Internazionale Milano with the aim of involving all of the Club’s partners. It will be looking to make the most of all the different touchpoints available, ranging from announcements at San Siro to Inter, Pirelli and Driver’s web and social media channels.