MILAN - 110 stories with one per day up until the 110th anniversary of Inter. This was the gist of ‘he110, this is Inter. And this is our story.’ The initiative from Inter Media House to celebrate the club’s anniversary was based on a digital platform publishing one interesting, peculiar or sentimental story each day. They were certainly not the stories that we would have expected.
There’s more. The protagonist of each story was given a personalised emoji. In this way, Inter enhanced its communication in the most international form of communication: The native language of social media and snack content.
The project was well received by the prestigious Content Marketing Digiday Award that included he110 in its shortlist alongside global brands such as Amazon and Honda. The prize ceremony will take place on 9th May in New York City.
The Digiday Content Marketing Awards recognise excellence in content that link brands and the public through inclusive channels such as mobile, social, video and the like.
He110 was exactly this. It was a multichannel initiative that spoke its audience’s language and involved creative formats on Facebook, Twitter, Instagram and Instagram Stories.
It did so with success. In an era when keeping audiences attached to content seems impossible, he110 created a total of 80 million impressions, 60,000 site visits with an average time of three minutes spent on the website.
The project has also been included in the Cannes International Festival of Creativity.
Versión Española 日本語版 Versi Bahasa Indonesia Versione Italiana
