MILAN - SWM Motorcycles and F.C. Internazionale announced a new partnership agreement today during a press conference at Suning Training Centre in Appiano Gentile. SWM Motorcycles were represented at the event by chairman Daxing Gong, managing director Leandro Scomazzon and director of marketing and communications Ennio Marchesin. Chief revenue officer Michael Gandler and sales & partnership management director Giorgio Brambilla spoke on behalf of F.C. Internazionale.
The press conference was the opportunity to unveil the GranMilano 440, the SWM model kitted out in a special-edition black-and-blue paint job, featuring three Inter logos on the tank, the side panels and tail cowl. The special model was presented by Daxing Gong along with Inter midfielder and SWM Brand Ambassador Roberto Gagliardini and Nerazzurri legend and Inter Forever head Francesco Toldo.
“We’re very proud to become an official partner of F.C. Internazionale,” said SWM chairman Daxing Gong. “SWM Motorcycles is a new company with significant expertise in producing excellent Italian-made vehicles. We boast a successful sporting past and our aim is to once again engage consumers with exciting design, performance and prices. SWM are a dynamic company with a global vision and we identify with the F.C. Internazionale image. Inter are the ideal partner for us to convey important values such as emotion and passion."
“Inter and SWM share a winning Italian identity, inspired by values deeply rooted in the history of both companies,” said F.C. Internazionale’s CRO Michael Gandler. “We’re pleased to present this new strong bond between two growing brands who are keen to establish themselves at the top of their industry. Our shared aim, beginning today, is to embark on a period of success characterised by tradition and innovation.”
Francesco Toldo said: "SWM is a classic bike for my generation. We're pleased to be able to grow together - two brilliant and successful Italian companies."
Roberto Gagliardini concluded: "I'm very proud to be able to represent Inter in this partnership. It really is a beautiful bike."
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