Milano, Italy 20 December 2016
F.C. Internazionale today announced a multi-year sponsorship agreement for a package of naming rights to include the training centre at Appiano Gentile. Effective immediately, Inter’s first team training centre will now become known as The Suning Training Centre in memory of Angelo Moratti.
Also included as part of the package are the naming rights for the Club’s youth team training centre, commonly known as ‘Interello’, which will now be known as The Suning Youth Development Centre in memory of Giacinto Facchetti.
The final part of the agreement concerns the rights as the Official Training Apparel Partner for both the senior and youth (Primavera) teams. This package has been taken up by Suning.com a major on-line shopping portal in China.
In addition to the naming rights of both facilities, as the Official Training Grounds’ Naming Partner, Suning’s rights include; dominant brand visibility across all pitches including static pitch-side advertising boards at both of the training centres, prime logo position on main partner displays, and prime position on the background LED in the press room(s). Additional prominent positions will be developed as the Club looks to enhance each of the facilities.
As Official Training Apparel Partner, Suning.com will receive brand visibility on LEDs at all Inter home matches, secondary logo position on media backdrops and partner displays, plus the tunnel entrance hoarding at the San Siro. Included in the package are VIP hospitality and ticketing opportunities for Inter home matches, use of a global Brand Ambassador, and numerous match day sponsorship activation opportunities. Collectively, these rights will enable to Suning.com to strengthen its position as one of the world’s largest e-commerce platforms and provide strategic value as it looks to expand beyond China.
Commenting on the announcement Inter Chief Revenue Officer, Michael Gandler, said: "This partnership is an important step for Inter as we continue to more effectively monetise the value of our assets. Through this partnership Suning can expect major branding opportunities, increased global media coverage and direct fan engagement on Inter’s digital and media platforms. We also expect to further develop other core areas of our business through Suning including, e-commerce, retail and media.
"Suning.com is one of the top three on-line retailer platforms in China and Inter has a hundreds of millions of followers globally, a large proportion of which are in China. This agreement will give the Suning brand increased visibility in China and provide for a platform in Europe for potential future expansion."
Sun Weimin, Vice Chairman for Suning Commerce Group, said: "We are delighted to announce Suning.com as the Official Training Apparel Partner of Inter. As one of the most popular foreign clubs in China, our partnership with Inter will allow us to boost our brand awareness and brand recognition in China and other strategic markets in Asia. It will also help to establish the Suning.com brand in Europe and we look forward to activating this activity together with Inter in the future."
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