MILAN - The partnership between Deutsche Bank and FC Internazionale has been confirmed for the 2014/15 season. The bank will again be one of the club's Top Sponsors and its Official Bank.
For the second consecutive year, the two companies, who have common distinctive features such as brand solidity and an international vocation, will work together to develop products and services for the bank's clients and the club's fans.
On signing the extension to their sponsorship agreement with Deutsche Bank, Inter CEO Michael Bolingbroke said: "We are very proud to extend our relationship with Deutsche Bank. The agreement reflects perfectly our strategy of partnering with premium international brands and market leaders, as we are in the football industry. This is our second year of partnership and after a first phase focused on establishing a strong brand association, we will now concentrate on an activation program aimed at creating additional value for all Inter fans."
Flavio Valeri, Chief Country Officer Italy, Deutsche Bank stated: "We are delighted to work alongside FC Internazionale again as Top Sponsor and the club's main bank. Both of us have a long history of excellence and professionalism in our own areas. Working together is a byword for success and bears witness to Deutsche Bank's commitment to Italy, the Group's main European market after Germany."
Deutsche Bank confirms its platform of products and services for the football club world and is already at work to enrich its product offer with a free Nerazzurri ATM card coming with DB Privilegio Inter current account.
As Top Sponsor, Deutsche Bank will, among other things, enjoy increased visibility for the bank during matches at the Stadio Meazza.
Deutsche Bank
Deutsche Bank is a leading client-centric global universal bank, with a strong retail network, around 3,000 branches and 100,000 employees in over 70 countries. Founded in Berlin in 1870 to promote commercial relationships between Germany and international markets, Deutsche Bank is the leader in its German home market and enjoys an outstanding position in Europe. The Bank also has a strong competitive position in North America as well as in key emerging markets, particularly in Asia. Italy is its largest contributor within Continental Europe (outside Germany). With almost 4,000 employees, more than 600 points of sale and 1,550 financial advisors, Deutsche Bank is one of the most important international financial groups in Italy. www.db.com/italia
Follow Deutsche Bank on Twitter @deutschebankIT
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