MILAN - PZero (Pirelli Group) will be involved in Vogue's 'Fashion's Night Out' once again this year when the 2013 edition is held in Milan's Fashion Quadrilateral and city centre on 17 September.
'Creative artisan' Fabrizio Sclavi has come up with two limited edition T-shirts. The first is a fusion of the past and the present, bringing the iconic Pin-Up from Pirelli's 1960s advertising campaigns onto contemporary multi-coloured tyres. On the second T-shirt, the pop tyres are interpreted as kaleidoscopic rings which criss-cross to form a heart shape.
Brightly coloured decals combine with special mirror effects to turn the Pirelli Corso Venezia shop window into a pop installation.
Meanwhile, at the temporary 'Solo Inter' location set up inside Pirelli's flagship store last July, 100 'Inter America' T-shirts produced for the team's recent US tour and signed by Nerazzurri players will be on sale.
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