APPIANO GENTILE - The original idea - which has been consolidated over the years - was to create a team spirit between Inter and its partners, like the Nerazzurri on the pitch.
It's no coincidence then that the club should meet its partners at 'home': the annual meeting between the club and its sponsors was held this evening at the Centro Sportivo Angelo Moratti in Appiano Gentile. The team which met the guests was made up of strategic director Milly Moratti, managing director Marco Fassone, commercial director Mario De Vivo, coach Andrea Stramaccioni, team manager Ivan Cordoba and players Javier Zanetti and Esteban Cambiasso.
Strategic director Milly Moratti welcomed the guests to the home of Inter: "We feel a strong sense of responsibility in having a brand which immediately inspires confidence in our fans. We have a direct link to them and understanding people's needs is the new approach in finance."
Massimo Moratti was determined not to miss the opportunity to meet the club's sponsors. After receiving a heartfelt applause from the surprised guests, in a long speech the president highlighted how unique Inter is and the values the club stands for. Nerazzurri coach Andrea Stramaccioni and managing director Marco Fassone then took the floor.
The bosses of RCS Sport attended, while the news regarding this season at the San Siro was announced, along with the opportunities for the brands which have joined up with the Nerazzurri. Other than the usual display areas - which last season allowed the club to increase the number of sponsors and record excellent results - the stadium now also allows clients to have personalised hospitality lounges, which have recently been completed.
The reports also showed the important role played by foreign projects, like the tour to Indonesia, which went far beyond expectations, the Inter Academy projects, which have increased in number, and Inter's excellent image throughout the world.
International in every sense of the word. The sponsors were also given a first look at the brochure produced by Skira, celebrating 15 years of Inter Campus. Two hundred pictures telling the stories of 24 countries, where football teaches 10,000 children how to smile even in the face of hardship.
