MILAN - DentalPro, the largest private dental Group in Italy with more than 150 centres in 13 Italian regions (more than 50 provinces), is now the Official Dental Care Partner of FC Internazionale Milano. The aim is to promote the importance of healthy teeth through sport.
The close relationship between physical fitness, sport and oral health is increasingly relevant and links FC Internazionale Milano with DentalPro. The combination of these aspects has laid the foundation for this partnership, which will be looking to promote oral hygiene through the positive values of sport. This project will look to involve the millions of fans who follow Serie A every Sunday.
The partnership will allow DentalPro to consolidate its market position and the reputation of its brand as it joins forces with one of the most recognised and renowned clubs both nationally and internationally.
Finally, the dissemination of information relating to oral health and correct dental hygiene habits will be facilitated thanks to the cutting-edge organisation of the Inter Club Coordination Centre and the widespread presence of the DentalPro Centres throughout Italy.
“This is a unique partnership,” said the Nerazzurri’s CEO Corporate Alessandro Antonello. “One that makes us very happy. DentalPro is a leader in their sector and they’re a valuable partner that is joining the Nerazzurri family at an key moment. Both organisations are currently growing and in a position to achieve important results. We hope that this partnership can reveal its strategic importance and the many positive aspects that are part of it.”
“We’re enthusiastic about this partnership,” said Michel Cohen, the CEO&Founder of DentalPro. “We’re the first dental group in Italy to enter into partnership with a Serie A team. We’re proud of combining our name with that of a team of such international importance and a long history of values and a strong philosophy. It’s a great chance to give visibility and prestige to our group, sharing their passion with our patients.”
