MILAN - A year on from the global success of Inter Bells, Inter Media House is once again gearing up to celebrate Christmas with the Inter fans. This time, it has opted for an elegant, minimalist approach that encapsulates the Nerazzurri’s recent social media strategy.
The Inter brand is already synonymous with internationalism, yet the club has decided to adopt an even more global style, with a premium yet inclusive feel.
The new Interpresents campaign is centred around coach Luciano Spalletti and eight Nerazzurri players, with a vibe that marks a departure from tried-and-tested football styles in favour of trends more closely linked to the world of design.
The campaign is split into a series of eight clips, each of which is used to introduce a unique gift, presented by the Inter player with the strongest link to it.
The campaign has a competition aspect to it, where – in addition to the exclusive Interpresents gifts – each of the eight lucky winners will receive two tickets to the Inter v Napoli match at San Siro on 26 December.
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INTERPRESENTS | INTER'S 2018 CHRISTMAS CAMPAIGN
