MILAN - FC Internazionale Milano and RDS 100% Grandi Successi are proud to announce a partnership that sees the station become the Nerazzurri’s Official Radio.
Sport and entertainment are at the heart of the new partnership that will see Inter and RDS actively collaborate at many points of the season. The agreement offers the chance to generate more opportunities from both a commercial and communication perspective while also engaging an ever-increasing and passionate fanbase.
"This is a partnership that we consider to be important and strategic," said FC Internazionale Milano’s Sales and Partnership Management Director Giorgio Brambilla. "It’s capable of enhancing the domestic and international dimensions of both brands. Together with RDS, we’ll organise a large number of entertainment events, starting with every home Inter fixture."
The music and sport project from RDS and Inter will provide entertainment and great pre-match music with a revamped RDS playlist for the ceremony before kick-off. The music station will also be present inside the village at San Siro with games and engaging activities for fans.
There will be a constant link between the pitch and the stands with the common thread of music alongside video and digital content to convey the excitement of being a part of the club. Furthermore, the two partners will surprise listeners and fans during the year with the organisation of events.
"The Stadio Meazza is returning to being a prestigious stage for us after the pre-show events for great Italian artists such as Vasco Rossi, Jovanotti, Negramaro and RDS will play a key role in exciting moments alongside Inter matches," said the station's General Manager Massimiliano Montefusco. "The Sport & Entertainment format from RDS is for those who love to go to the stadium with passion and also enjoy the moments before kick-off, be it at the village or by the pitch."
