MILAN - There were some special days experienced in Milan between 28th and 31st March thanks to the SWM brand. On Wednesday, 70 sports journalists arrived from China who were guests of SWM and Inter at the prestigious setting of the Palazzo Parigi after a tour of the headquarters. Top management from the two companies was in attendance with a welcome speech from FC Internazionale’s CRO Michael Gander and SWM Motors’ General Manager Xie Yong (谢勇).
On Thursday, all paid a visit to the Stadio Meazza for the grand launch of the SWM G01 and a walk about the most exclusive parts of the stadium. Again at San Siro the following day, a convoy led by Inter Forever Director Francesco Toldo on the new Gran Milano Inter Special Edition left for a tour of the city, passing by iconic locations such as the Castello Sforzesco, the Arena Civica and via Borsieri where the Inter Wall mural can be found.
The highlight was on matchday with Inter vs. Hellas Verona on Saturday 31st March, eleven SWM motorbikes were on show at the entrance to the Executive Room at San Siro. The journalists and guests of SWM were able to attend Inter’s win in the Hospitality area of the Private Sky Lounge.
