MILAN – The 164th Milan Derby will be the first Italian football match to feature as a Live Story on Snapchat, the social media app rapidly gaining in popularity.
Live Stories provide a stream on Snapchat users' home page containing snaps – photos or videos lasting no more than 10 seconds – taken by Snapchatters in a particular location.
Fans at the Meazza will therefore be able to share all the excitement of the build-up and the game itself with the rest of the world and all the Snaps will be collected together in a single place.
Inter were the first football club in Italy – and one of the first in Europe – to set up its own Snapchat account in July 2015, before the team's pre-season training camp.
Snapchat offers Nerazzurri fans the opportunity to get even closer to the team, taking them onto the training ground and behind the scenes at events and matches, into the dressing rooms, interviews and press conferences, with exclusive photos and videos signed by the players themselves.
Inter have been sharing this and much more with fans over the last six months, generating high numbers of views while expanding the brand.
So if you're not on Snapchat already, install the app and join us for the derby tomorrow!
Forza Inter!
