MILAN - F.C. Internazionale has today announced a new partnership with Le Sports (formerly LeTV) in China for the club TV channel, Inter Channel, to be broadcast across mainland China. The two year deal sees Le Sports become the exclusive broadcast partner for Inter Channel in the territory across all platforms including television, website and mobile.
Inter Channel programming includes full reruns and highlight shows of Inter’s Serie A and TIM Cup matches, pre and post match exclusive interviews with first team players, coach Roberto Mancini’s weekly prematch press conference, real audio daily training sessions from Appiano Gentile plus in depth player interviews, past player documentaries, news and other exclusive features. In addition, Le Sports will be entitled to produce a limited amount of local content. According to 2015 research, Inter has a total following of 190 million in the Asia Pacific region.
Michael Bolingbroke, Chief Executive Oficer of Inter, commented: "This new partnership with Le Sports is a major step for Inter in China. It allows us to deliver action from all of our matches, plus other exclusive behind the scenes club content, and engage fully with our ever increasing Chinese fan base. The broadcasting of Inter Channel across all Le Sports platforms will bring the experience of following Inter that much closer to our Chinese followers while at the same time helping to build the Inter brand."
Lei Zhenjian, the CEO of Le Sports, said of the partnership: "We are honoured to announce this strategic partnership with Inter, a great football club with so many supporters in China. As everyone is aware, Le Sports is also the exclusive new media broadcaster of Serie A in mainland China. Serie A and Inter are very popular on our platforms and we believe this partnership with Inter will greatly boost the influence of both the club and Serie A in China."
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